Localization services that take you into every market you choose

Translation renders words accurately in another language. Localization adapts the whole experience for a market: the language plus formats, layouts, images, cultural references, legal requirements, and the way people search and buy. A translated product can still feel foreign; a localized one feels made for its audience. Most launches need both.

GILT stands for globalization, internationalization, localization, and translation. Globalization is the business strategy for operating in many markets. Internationalization prepares a product so it can be adapted without rework. Localization adapts it for each market. Translation renders the words. Each step makes the next one faster and less expensive.

Internationalization, often shortened to i18n, is designing a product and its content so they can be localized without engineering changes for each language. It covers keeping text out of code, supporting Unicode and right-to-left scripts, allowing room for longer text, and handling local dates, numbers, and currencies. Without it, every new language repeats the same fixes, which adds cost and delays launches.

Start with the content that drives decisions and support in your new market: your product interface, key website pages, pricing and checkout, onboarding, and the help articles customers use most. Legal and regulatory content may also be required before launch. We help you prioritize so you launch with what matters and add the rest over time.

Look at where demand already exists, such as website traffic, sales inquiries, and support requests, along with market size, competition, and regulatory requirements. Some markets need regional variants, such as Spanish for the U.S. versus Spain or French for Canada versus France. We can review your data and recommend a phased language plan.

Cost depends on the amount of content, the number of languages, the type of work (translation, transcreation, voiceover, engineering, or layout), how much can be reused from translation memory, and testing requirements. Combining services into one program reduces cost through shared glossaries, translation memory, and project management. Send us your content and target markets for a firm quote.

Through continuous localization. New and changed content from your product, website, or courses flows through the same process, using your translation memory and glossary, so you only pay for what changed and every language stays current with the source.

Yes, where it fits. Machine translation with review by professional linguists works well for high-volume, lower-risk content such as large knowledge bases. Customer-facing, regulated, and creative content is translated or fully reviewed by professional linguists. We recommend the right approach for each type of content.

Every project follows our ISO 17100 certified translation process, with qualified linguists and independent review. Shared glossaries, style guides, and translation memory keep terminology consistent, and we test localized products, sites, and courses in context before launch.