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E-commerce

E-commerce translation and localization that converts in every market

Global expansion isn’t just about being present. We bring the linguistic precision and cultural intelligence that turn your storefront into a native shopping experience, so it drives traffic, builds trust, and grows revenue in every market.

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Illustrative product page. Language, currency, number formats, and shipping copy change with the market.
  • 250+LanguagesEvery market you sell in, and the ones you plan to
  • SKUCatalog-scale glossariesOne approved term per product attribute, in every language
  • SEORebuilt for each marketLocal keyword research, metadata, and hreflang
  • CXSupport localizationHelp content, chat, and email in your customers’ languages

Trusted by retail and commerce brands including

  • Shopify
  • The Home Depot
  • Lowe’s
  • Apple
  • Alibaba
  • DoorDash
  • Glo Skin Beauty

The shopper journey

Localized at every step of the purchase

Follow the path your international customers take, from the first search to the support ticket, and see what we localize at each step.

Precision at scale: SKU localization

Standard translation often misses the nuance of search-to-purchase behavior. Product content has to sell, not just describe.

Cultural persuasion
Emotional triggers and technical specifications adapted to each market.
Brand consistency
Centralized glossaries keep attributes, sizes, and materials consistent across your whole catalog.
Product descriptions
Accurate, persuasive descriptions in every language you sell in.
A shop owner checking product listings on a tablet among clothing racks

Checkout and mobile commerce

Shoppers abandon carts they don’t fully understand. Every step to purchase should read as if it was written locally.

Website localization
Your full storefront translated and localized, from navigation to legal pages.
Mobile commerce
Content adapted for app and mobile screens, where space is tight and every word counts.
Payment and delivery copy
Shipping, returns, and payment messages in local formats for dates, numbers, and currency.
A shopper paying by card on a laptop with a confirmation on their phone

Multilingual customer engagement

Scale customer service across languages without building a support team in every market.

Native-language support
Help centers, macros, and email templates translated so customers get answers in their language.
Human review of AI
Linguists refine chatbot and machine output for local dialects and slang.
Live interpreting
Phone and video interpreters, available 24/7, for conversations your agents can’t handle alone.
Two customer support colleagues, one wearing a headset, reviewing a tablet

Multilingual SEO

SEO doesn’t translate. It has to be rebuilt.

A literal translation of your keywords targets words nobody types. We research what shoppers in each market actually search, then build your pages around it.

<link rel="alternate" hreflang="en-us" href="/us/" />
<link rel="alternate" hreflang="de-de" href="/de/" />
<link rel="alternate" hreflang="es-mx" href="/mx/" />
<link rel="alternate" hreflang="x-default" href="/" />

Every language version tells search engines which market it serves.

  • United Kingdom

    Literalsneakers

    Local searchtrainers

  • Germany

    LiteralMobiltelefon

    Local searchHandy

  • Mexico

    Literalmóvil

    Local searchcelular

  • France

    Literalchaussures de sport

    Local searchbaskets

Who we work with

Built for every team behind the storefront

What each part of a commerce organization gets from one localization partner.

  • E-commerce and international leaders

    Faster market launches and storefronts that convert like your home market.

  • Brand and marketing directors

    One brand voice everywhere, protected by a global style guide and glossary.

  • Catalog and merchandising managers

    Consistent product data across thousands of SKUs and every language.

  • Customer experience leaders

    Support in your customers’ languages, without a team in every market.

Plan your next market

Tell us where you’re selling next. We’ll map the launch.

Share your platform, catalog size, and target markets. We confirm the scope, the timeline, and the price before work begins.

Launch date or peak season coming? Say so up front. We plan catalog and storefront work back from the date your store needs to go live.

E-commerce requestExample details

Markets
Germany, France, Mexico
Need
2,400 SKUs, storefront, help center
What do you need?

Your website or app, localized end to end.

Product titles, descriptions, and attributes at catalog scale.

Keyword research, metadata, and hreflang for each market.

Help content, macros, chat, and live interpreters.

Or book a free consultation with a localization strategist (opens Zoho Bookings in a new tab)

FAQ

E-commerce localization, answered

Don’t see your question? A language specialist can answer it in one call.

Talk to a specialist

Get a straight answer

Tell us what you need translated or interpreted, and we’ll scope it with you.

720-325-0459

Meet one-on-one with a language services expert, at a time that suits you.

Get a free quote

How does localization affect our customer acquisition cost?

Localized product pages and multilingual SEO make your store easier to find in organic search and easier to buy from, which improves conversion and reduces how much you spend on paid traffic in each market.

Can you work with our e-commerce platform and tech stack?

Yes. We work with the files your CMS, PIM, and e-commerce platform export, such as XLIFF, CSV, and JSON, so content moves in and out without manual copy and paste. Tell us your stack and we will recommend the workflow.

How do you keep our brand voice consistent across languages?

We build a global style guide and glossary for your brand. Every linguist on your account works from them, so tone, terminology, and product names stay consistent in every market.

Can you handle a large product catalog?

Yes. Translation memory and approved glossaries keep repeated attributes consistent and reduce cost, and machine translation with full human post-editing is available for high-volume, lower-risk content.

What does multilingual SEO include?

Keyword research in each target market, translated and optimized titles, meta descriptions, and URLs, and guidance on hreflang so search engines show the right language version to the right shopper.

Do you localize prices, units, and dates?

We localize number, date, currency, and measurement formats and all the copy around them, such as shipping and returns messages. Pricing decisions for each market stay with your team.

Can you support our customers in their languages?

Yes. We translate help centers, email templates, and chat macros, review chatbot output for local usage, and provide phone and video interpreters 24/7 for live conversations.

Tell us what’s at stake. We’ll show you how we’d handle it.

Send your files or describe your event. A language specialist replies with a fixed quote and a delivery date, with no obligation.

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