Website localization services that make every visitor feel at home

Website translation converts the words on your pages into another language. Website localization adapts the whole experience for a market: menus, forms, checkout, dates, currency, images with text, legal pages, and search metadata, so the site works and reads as if it were built for that audience. Most organizations need localization, because a translated page that breaks a form or shows English error messages still loses the visitor.

A translation proxy is a layer that sits in front of your existing website. When a visitor opens a language version, the proxy serves your page with the approved translations in place. It also detects new and changed content on your site and sends it for translation, so language versions stay current without changes to your CMS. It is the fastest way to launch many languages when developer time is limited.

Choose a translation proxy when you want to launch quickly with little developer involvement, or when your CMS has limited multilingual support. Choose a CMS connector when your team wants localized pages stored and managed inside your CMS, alongside the originals. For custom sites and web applications, file-based exchange of XLIFF, JSON, or PO files is often the best fit. We recommend an approach after a free review of your platform and content.

Cost depends on the number of words on the pages you localize, how many of those words repeat across the site, how much can be reused from translation memory, the number of languages, the subject matter, and the integration method. Recurring updates are priced on new and changed words only. Send us your website address and target languages, and we will scope the site page by page and give you a firm quote.

Through continuous localization. Whether you use a translation proxy, a CMS connector, or file exchange, new and updated content is identified, translated using your translation memory and glossary, reviewed, and published to each language version. You pay only for what changed, and no language version falls behind the original.

Done properly, it helps: each language version can rank for searches in that language. That requires keyword research in each market, translated titles, descriptions, URLs, and alt text, hreflang tags that tell search engines which version to show, and a clear site structure. Poorly implemented translations, such as missing hreflang or untranslated metadata, can leave the wrong page showing in local search. We build multilingual SEO into every page we localize.

Subfolders, such as yourbrand.com/es/, are the most common choice because they keep the authority of your main domain and are the simplest to manage. Subdomains, such as es.yourbrand.com, and country domains, such as yourbrand.mx, send stronger country signals but take more effort to build authority and maintain. We recommend a structure based on your markets, your platform, and your SEO goals.

Yes. We localize websites into right-to-left languages including Arabic, Farsi, Hebrew, and Urdu. That means mirroring the layout, navigation, and icons where needed, handling mixed right-to-left and left-to-right text such as numbers and brand names, and testing every page on desktop and mobile before launch.

It depends on the page. Machine translation with human post-editing can work well for high-volume, lower-risk content such as large help centers. Homepages, product pages, legal terms, and anything that affects health, safety, money, or legal rights should be translated or fully reviewed by professional linguists. Some regulations also require qualified human review of machine-translated critical content. We recommend the right approach for each type of page.

Organizations that receive federal financial assistance must take reasonable steps to give people with limited English proficiency meaningful access to their programs under Title VI, and health programs covered by Section 1557 have specific language access requirements, including notices of available language assistance. Your website is often where people look for that information first. We help you identify vital content, translate it in plain language, and add the notices and taglines your programs use. Confirm your specific obligations with your counsel, because federal guidance has changed in recent years.