Category: Marketing and Networking
-
Black Friday Retailers Lose Sales Due to Poor Multilingual Signage
Key Points: Introduction Black Friday is one of the busiest shopping periods of the year, with retailers offering major discounts to attract customers and…
-
Hispanic Heritage Month and the Rise of Multilingual Marketing
Key Points: Introduction Every year, hispanic heritage month, celebrated from September 15 to October 15, highlights the rich culture, history, and contributions of Hispanic…
-
Christmas Marketing: Why Localization Beats AI Tools
Key Points: Introduction Every year, Christmas sparks one of the most competitive marketing seasons across the world. Brands run holiday promotions, launch themed products,…
-
What Is Multimedia Localization and Why Does It Matter?
Introduction In today’s global market, businesses communicate through digital media localization, including videos, eLearning, and apps. But translation alone doesn’t ensure success. Multimedia localization…
-
7 Tips for Business Networking as a Translator or Interpreter
Introduction Business networking is a powerful tool for freelancers in any industry, and translators and interpreters are no exception. Whether you are a seasoned…
-
The Power of Social Media Influencers in a Multilingual World
Key Points: Introduction In today’s digitally interconnected society, social media has evolved into a powerful tool for global communication, connecting people from different cultures…
-
All About Video Game Localization
The video game industry is one of the most globalized entertainment sectors, with games produced in countries like the U.S. and Japan being enjoyed…
-
Customer Service Around the World
Key Points Introduction If you have ever worked in a restaurant or retail store, the phrase “the customer is always right” might have been…
-
Three economies to watch in 2015
Since 2003, the acronym BRICS has been used by foreign investors to describe some of the world’s top growing economies: Brazil, Russia, India, China…
-
How to Market Energy Resources to People Who Don’t Speak Your Language
In the energy business, advertising is critical to receiving positive reception from your clients. However, the techniques used to market to certain clients may…