Category: Marketing and Networking
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What’s Your Language Specialty?
Key Points Understanding Language Specialization in the Translation Industry People always want to know what you do for a job, but nobody ever really…
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Why Educate Your Clients?
You can have business cards, you can have a website showcasing your resume, projects, and accomplishments, and you can have a list of referrals…
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How Translators and Interpreters Can Start a Blog
Introduction Starting a blog is not just a trend _it’s an effective way for translators and interpreters to connect with clients and showcase their…
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Anticipate Your Clients’ Needs
When working with your clients, don’t waste your time wondering what they need – you already know. After all, working with your clients doesn’t…
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Marketing Your Freelance Language Service Business: What It Means
Marketing is an entire industry. From TV and radio ads to email and website banners, marketing surrounds us. We get marketing phone calls, fliers…
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How to Retain non-English Speaking Clients in One Easy Step
Understanding the Needs of Non-English Speaking Clients How can your law firm appeal to non-English speakers, and how do you work with them when…
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Know What You Can’t Do – Translation Excellence
Understanding Translator Challenges and Skill Gaps Every professional has strengths and weaknesses. Some excel at writing, others at listening, and still others are natural…
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Budgeting 101: What Every Freelancer Needs to Know
Why Budgeting is Crucial for Freelancers Many freelancers, especially those just starting out, assume that budgeting is only necessary during the early stages of…
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Why Translators Should Outsource Administrative Work
Introduction You’re an expert in translation. That’s why you work in the industry. So when it comes to other administrative tasks, should you try…
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How Attorneys can Market Services to Non-English Speaking Clients
Today’s cultural landscape continues to change in the US and the demand to have legal services for non-English speaking communities is growing. Immigration and…